Standard Credentials

This is a general credentials page, which should answer most enquiries about our standards, reputation and business methodology.


Contact Managing Director David Corbet for more detailed information, or for any other business, legal or media matters.

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Remuneration essentials

dna creative will bill fees and costs on a monthly basis, usually on completion of projects, except where projects extend over several months, or several related projects are running concurrently over a long period. In such cases we will propose monthly progress payments or a scheduled retainer system. Out of pocket supplier costs are billed monthly in arrears, in itemised fashion, and a 10% markup is added to such costs paid through our own trade accounts. Clients may often wish to settle such agreed costs direct with suppliers, saving the 10%. A 5% service charge to the bottom line is standard, but this may be waived if payments are made according to a scheduled retainer regime.

Experience and track record of success

dna creative has worked on many projects of similar scale and complexity for both global and national organisations, and has a strong track record of working closely with clients, other creative and technical consultants and suppliers to deliver winning communications solutions.

We have wide experience of both creation and implementation of effective branding guidelines, understanding unique corporate values, and expressing these values thematically through a lucid and elegant visual hierarchy, implemented across multiple platforms, from architectural graphics through print and screen-based media. We have strong analytical and research skills, and our reporting, scheduling and liaison is meticulous, thorough and transparent.

Creativity and design excellence

dna creative has an international reputation for its multi-disciplinary creative design across environmental, brand, print and screen-based media, and brings a passionate originality to all its work. We have featured in many exhibitions and design articles over many years, and received many commendations and awards, but we are happiest when we receive accolades from happy clients, of which there are many.

Collaborative culture, responsive service ethos

dna creative is highly collaborative in its approach to ideas, communication, information-sharing and implementation. We are used to working at the highest levels with clients in a multi-stakeholder, joint-service environment, and are responsive and diplomatic in our approach to presentation, discussion, trouble-shooting and quality control.

Competitive, transparent fees basis

We have a reputation for competitive but realistic fees and costs, and work hard to keep our billing and reporting transparent and free of surprises.

We try harder

We are excited by the opportunity, and as this firm is but 15 years old, we feel that we need to work harder and be more original than many of our larger and longer-established competitors.

dna creative

dna creative is a registered trading name of Design Nation Pty Ltd, which was incorporated in November 1995. It is an Australian-owned private company based in Sydney NSW.

ACN: 070 710 806

ABN: 23 070 710 806

Please contact us for details of our bankers, solicitors and accountants.

Our mission: strategic communications solutions

dna creative is a multi-disciplinary graphic design consultancy working across print, interactive, architectural/environmental and televisual media, and has earned a national reputation for its work across the arts, corporate, government and professional sectors.

Our mission is to create memorable, distinctive and effective communications that get noticed and deliver clear business or campaign outcomes for our clients.

We’re problem solvers. Whatever the size of client, whatever the budget and whatever the communications needs, we’ll find a strategic solution that meets these requirements, and implement it from concept to finished product. Our thinking will always be fresh, innovative and realistic, based on many years combined experience in the marketplace, and the knowledge that each client is unique, with its own vision of itself.

Professional standards

dna creative adheres to the professional standards and practices defined by the Design Institute of Australia (DIA), which is the peak body for Australian professional designers in Australia, and is affiliated to ICOGRADA (International Congress of Graphic Design Associations).

Guarantee of service

dna creative has a strict policy of estimating all required work in advance, on a transparent estimated hours basis, for approval by the client before work can commence.

In some cases such estimates will include a specified rate for authors corrections over and above the standard three sets of proof changes factored into all estimates. In the case of extremely complex projects where the scope of work is not able to be fully defined, a contingency percentage may be proposed and agreed in advance with the client.

Once agreed, dna creative will (except in the case of extensive changes to scope of work covered by the above provisions) guarantee delivery of all required work within the agreed budget and timeframe. We have a national (indeed international) reputation for doing so and are generally happy to sign any specific contractual undertaking to this effect.

Design disciplines and services

Corporate and brand identity design

corporate logotype and image development

implementation strategies and guidelines

corporate livery design

corporate literature and annual report design

design, redesign and positioning of brands, products and services

packaging and point of sale design

Architectural, environmental and exhibition design and imaging

Interior and architectural graphics and signage design

environmental graphics and signage design

exhibition systems and special effects design

interactive exhibit design

banner and special event graphics

Creative imaging, illustration and picture creation

ideas and concepts

illustration, cartooning and drawing

picture research & editing

retouching and image manipulation

Marketing and advertising design

strategic design for marketing

advertising and awareness campaigns

brochures and literature design

direct mail campaigns

Typographical and publication design

book, magazine and newspaper design

typeface and typographical systems design

Design for interactive and online media

multimedia and website design and development

Art direction

art direction of photography, videography and illustration

Writing and editing

creative copywriting for advertising and marketing campaigns

corporate literature, brochure and annual report copy and editing

Television, video and film design and special effects

storyboards and visuals

digital effects and motion graphics for print, broadcast and film

non-linear editing

Project management

budgeting, quoting and production administration

quality control

materials, paper and print consultancy

Outsourced production services

Casting and contracting of talent

DVD authoring and publishing

Construction documentation and supervision

Film separations, proofing and printing

Model-making and prototypes

Music composition and production

Photography, videography and cinematography

Photographic processing & special effects

Special environmental projects, sculptures, lighting

Video and film editing, post-production, mastering and duping

Website technical development and hosting solutions


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